![]() Everything you need for the complexion youve always wanted in one. Lumin Skin also has multiple anti-aging products, so no matter if you are young or old(er), they have something for you to improve your skincare routine. The Lumin Skincare line, designed specifically for men, has you covered from hair-to-toe. Buyers say the products helped with dry skin, texture, wrinkles, puffiness, and more. Most customers say that Lumin’s products helped improve the look of their skin with their high-quality ingredients. The formulas contain many natural ingredients and none of the products contain parabens or sulfates. At around 15-30, Lumin makes skincare pretty easy. That is why Lumin Skin has many products in their line to fight acne and impurities. The products are meant to make your skin look better. That is why it was a no-brainer to start carrying the Lumin Skin products when they reached out to Moquer. Originally Moquer started as a shop for hair, but is now also known for great skincare products and helpful blogs about the topic. Moquer has multiple big Social Media brands available. They have over 300.000 followers on Instagram. Lumin Skin is a modern brand that exploded on Social Media because of their great products and smart marketing. ![]() The brand quickly became popular and has been featured in Vanity Fair, Rolling Stone, GQ, Forbes and Vogue. That is how Lumin Skin became a fast growing start-up. That is why the products of Lumin Skin are based on Korean skincare products.Īfter testing many different products they formulated their own line with the most effective ingredients. Hong asked his sister about her skincare routine and she revealed she used many Korean skincare products, the country they were born. Founders Richard Hong and Darwish Gani decided to launch their own brand to create products that work better against acne. Lumin Skin is an American brand that has been founded in Los Angeles in 2018. Forbes brand contributors’ opinions are their own.Rating 9.4 out of 10, based on 223 customer reviews This is a content marketing post from Lumin, a Forbes EQ participant. Lumin and Meridian are currently owned by our holding company Pangaea. While the size of the men's grooming industry certainly pales in comparison to that of the $500+ billion cosmetics industry, this gap is going to decrease, and it is due in large part to innovative brands like ours that serve today's worldwide consumers and tomorrow's cultural shifts. In a short time, Meridian has been quickly adopted and celebrated in the category and its sales are outpacing Lumin’s over a comparable period. We’re here to help fight the stigma, improve education around grooming benefits, and provide a solution for “down-there” care with precision-grade products. The discussion has mostly been centered around gender norms and expectation, with personal grooming outside of the context of getting a haircut seen as less masculine. Men’s “down-there” care has historically been a taboo conversation topic in American culture. In our market research we found that guys felt underserved for products built for trimming and shaving “down there.” Piggybacking on our success with Lumin, we launched our next brand, Meridian Grooming, a premium grooming company dedicated to helping men groom below the waist. More men are becoming regular users of everything from face masks to eye serums and more. Los Angeles-based Lumin is introducing relatively sophisticated, South Korean-manufactured products to millennial and Gen Z men (its core customer is aged 25-34). Statista projects that the global market will hit $66+ billion by the end of 2020 and above $70 billion in 2021. The modern man is taking a keen interest in feeling and looking better than he has before. We moved into hair and body care with the April 2020 launch of our first men's shampoo, conditioner, scalp treatment and body wash. ![]() Since launch, the brand has experienced YOY growth over 100%, rationalizing our drive to expand the product offering.
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